Logo DESIGN
A Selection
Your logo is an identifier that represents your unique brand personality. It does not need to try and be a literal description of everything you offer, to do so will often create confusion. But a good logo should be memorable, capture the essence of what your business is about, and convey the core qualities or emotions you want a viewer to associate with your brand.
Auckland Transport – City Link Bus
Auckland Transport – Inner Link Bus
Auckland Transport – Outer Link Bus
Fisher Funds – Logomark
Fisher Funds
Eden Academy
Radius Properties
CBD Office
Atsuko Takada – Logomark
Atsuko Takada
Institute for Innovation in Biotechnology
Faultless AI
Kenzo Timber Coatings
Think I.T.
Stackflo
Tuigel
Though a key component, much care and consideration should also go into how your logo will fit within an overall brand system. By ensuring that typography, colours, imagery and supporting assets such as icons or patterns serve to strengthen your brands personality, a cohesive visual identity will emerge that is greater than the sum of its parts. A system that allows for consistent yet flexible application across all touch points of you business will build a memorable brand that reassures your audience of your professionalism and instil trust.
See examples of how I’ve built a strong visual identity for CBD Office and Tuigel.