Stackflo

Illustration / Infographics

Stackflo specialise in design, installation and support of industrial scale automated cool room logistics systems for short shelf life products such as milk.

When Stackflo were given the opportunity to pitch to a prominent Australian dairy and beverage producer to overhaul their cool room, they enlisted my help to design their presentation document with supporting charts and infographics. As they knew they would be presenting to decision makers who were not engineers or technicians, they requested as part of the presentation, high level overview flow-diagrams of their proposed hardware and IT solution – shown below.

The presentation was a success, securing Stackflo a ~$5M RFP.

“Craig is a delight to work with.”

“Here at Stackflo we have worked with Craig for many years. A problem we have is how to convey our capabilities and value proposition to customers who are unfamiliar with our product. Our product is complex, changes over time and is expensive, ranging up to $10M for a single implementation. Craig’s ability to understand and convey complex information with compelling graphics has really assisted in helping us communicate our offering effectively. I wholeheartedly endorse his competencies and manner. He has a quiet but determined approach and sticks with it until we have clarified what we want to say, and the graphic delivers this in a clean and (relatively) simple way. He is a delight to work with.”

John Baker — Managing Director at Stackflo Limited