Outlook Bay Wines

Brand / Packaging

Lidl and Yealands have enjoyed a strong working relationship for a number of years, working in partnership to develop brands exclusive to Lidl that have grown successfully in Europe, the UK and the USA. A recent example is Outlook Bay. 

The brief from Yealands was to create a premium brand that explored themes and textures relating to the New Zealand coastal landscape, while keeping within the more traditional and formal design values of European wines. The final design incorporates a simple ‘O’ motif that creates a window looking out to the fictional Outlook Bay. By using a clean layout and neutral colour scheme, with accents of gold foil on textured paper, the final packaging is conservative but refined.