Faultless AI
Brand / Motion / Infographics / Website
Faultless AI were developing new technology around AI assisted computer vision, to enable people working in manufacturing to reduce errors to the point of machine-like accuracy. The new startup needed a brand, marketing and sales tools to gain investors and clients.
To overcome any negative perceptions of AI, it was important to present the technology as a helpful assistant that would increase worker confidence and productivity. The brand and messaging needed to be friendly but still appropriate for the industrial engineering sector. A compass as a visual metaphor for guidance inspired the logo rondel, with the letters AI forming an arrow.
The website, slide presentations and infographics were regularly updated and refined to address real world feedback from clients.
This short video loop was created for the website home page. The challenge was to show, in just a few seconds, both the problem and solution at the core of Faultless AI. The manual assembly process is fast and hard to track by eye, but the graphical overlay shows how the Faultless AI camera continuously monitors and understands the process in real time.
These two infographics formed part of a presentation to show aspects of the Faultless AI value proposition.
Labour savings are made when training and supervision is provided via a digital tool that gives workers confidence. They know their work is verified faultless and that guidance is always at hand when needed.
Costly mass recalls are avoided by using video archives to target corrective actions when new issues emerge, reducing risk and liability.
“Craig was a life-saver.”
“Startups are frantic, we had deadlines, and we’d just been through a bad experience with a studio that treated us like a part on a production line. Craig listened, understood us, and got us through by working like he was part of the team. We’re based in the UK and having Craig work while we slept massively sped up our progress. The quality of his work is exceptional, he produced our style based on our vision while proactively contributing fresh ideas and solutions when we needed them the most. Legend.”
Steve Gaukrodger — CTO at Faultless AI