CBD Office

Brand / Signage / Stationery

CBD Office provide fully serviced office spaces for flexible hire from their central business district location in Auckland.

CBD Office were looking for a complete rebrand to go with their newly renovated and refurbished office spaces. The dark corporate blue of their previous branding was first to go, replaced with a striking red to add some warmth and energy. By placing CBD inside the circular ‘O’ of Office, the logotype became a simple representation of the company’s location at the centre of downtown Auckland. An abstract city skyline illustration was created as a supporting background device to add some depth and texture to branded collateral.

Strong use of red in the reception area and foyer signage livened up the interior and created a focal point for visitors, while the raised chrome logotype added a touch of elegance. The final result is a professional, clean and modern identity.